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ACHEMA Worldwide News 2/2014

Worldwide News EDITOR´S PAGE BREAKING THE SILENCE You couldn’t miss the reports about the first test flights with biobased jet fuel. Amyris and Total pulled out all the stops of public relations to make sure their technological break-through was recognized worldwide. From a consumer’s perspective, however, the shift from fossil fuels towards a biobased economy is a silent revolution. The nylon socks you are wearing could very well be made of plant-based succinic acid. Did you check? Do you care? Probably not, as long as your socks are as soft and durable as you are used to from fossil-based nylon socks and they are in the same price range. Performance is key, regardless how a product is made and what kind of raw material was used. Manufacturers know that and they also know that green credentials alone will not suffice to survive in the market. The biobased economy is far beyond your grandma’s scratchy handknit sweater. Do you remember? The ugly brown one that you only wore because grandma had put her heart and soul in it. Oh, if grandma had only lived to see what biotechnology can make of her scratchy wool yarn: add the appropriate enzyme and it shaves off the small ends of the fiber that cause the itch. The result is a silky smooth surface which also makes the garment shrink-resistant when you put it in the washing machine. Using biotechnology has made the scratchy sweater into a cozy high-tech product that you love to wear because it performs. Looking at your sweaters label, however, you will be none the wiser because it doesn’t say “biotechnology at work” or “proud member of the biobased economy”. What a pity. Give credit, where credit is due. At ACHEMA 2015 we give credit to those involved with BiobasedWorld. You will have the opportunity to experience what the end-user will rarely see: biobased economy in the making. Here, you can meet them all, the technology providers, the equipment manufacturers, the project developers, the investors and many more. Need a separator for algal biomass? Have a look at mechanical processes in hall 5. Wondering about the best distilling method to produce bioethanol? Ask the thermal processes experts in hall 6. Want to acquire a license for an innovative bioprocess? Go to the research and innovations hall 9.2. Like to build a biorefinery? ACHEMA offers one-stop shopping for technical equipment and know-how. Interested in the latest developments? Listen to the talks of the congress program. In need for an expert? Try our partnering service. Bioeconomy is everywhere in your daily life and therefore you will find Biobased World everywhere at ACHEMA 2015. To help you navigate we will prepare a nifty handout especially for BiobasedWorld and for those of you who are more into digital navigation there will be an app too. “The biobased economy is far beyond your grandma’s scratchy handknit sweater.” n DR. MARLENE ETSCHMANN Project Manager BiobasedWorld, DECHEMA Exhibitions n A special edition from PROCESS 3


ACHEMA Worldwide News 2/2014
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