10/07/2020 | People
Your history with ACHEMA reaches back over more than three decades. How long exactly?
Can you remember the first time entering the exhibition halls?
What is different from ACHEMA today from when you think back two or three decades? What has changed?
You just said the equipment has become more digital. So has the whole world of communication. Why do we still need a place where we can touch the equipment – can't we just do it over the internet?
What has stayed the same? What would somebody, who has been there 30 years ago and comes back next year, find unchanged?
Trade shows in the US are supposedly quite different. How would you explain the ACHEMA to someone from North America?
How do you feel about the congress? It is seen as an important part of ACHEMA.
How do you explain ACHEMA to a prospective customer who has never heard of it?
Is there an event or something that happened during ACHEMA that is especially memorable to you?
What challenges have you encountered over the last two decades in your role as ACHEMA representative for the US and Canada?
Please complete the following sentences:
If I wasn't the representative for ACHEMA, I would like to be...
A first-time visitor to ACHEMA should take care to...
I am looking forward to ACHEMA 2021 because...
Alan Morris has a B.A. degree in Journalism from the University of South Carolina and has served in several industry association positions. During his time as publisher of Chemical Engineering magazine he launched the ACHEMA Show Daily newspaper which continues today. With his company Morris Marketing he represents the ACHEMA in the US and Canada since 1998.
Questions ask by Marlene Etschmann.
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